Peugeot’s 30-car exhibition at the 65th Frankfurt Motor Show will undoubtedly prove a popular destination when the brand will showcase its very latest new models and innovations to the world, highlighting its continued move up market. The marque will debut its latest model, the new Peugeot 308, alongside the thrilling 308 R Concept, the new RCZ R Sports Coupe, the astonishing 208 T16 Pikes Peak car, a 2008 Hybrid Air Concept and the 208 HYbrid FE demonstrator. The range of new vehicles will be complemented by new BlueHDi models, featuring Euro 6 diesel emissions control technology, available from the end of 2013.
The all-new Peugeot 308 hatchback will be the star attraction on the Frankfurt stand and nine examples of the five-door range will be there for visitors to see. This stunning new compact family hatchback features a refined and contemporary exterior design, a revolutionary and intuitive Peugeot i-Cockpit interior and an exceptional feeling of quality and sophistication, all backed up by a range of modern and fuel-efficient powertrains. The new PEUGEOT 308 goes on sale in Ireland in January 2014.
Also making its World debut is the Peugeot 308 R Concept, a radical sports car. With its lowered posture, wider track, prominent haunches and dramatic 19” wheels, the 308 R Concept makes a real statement of intent. Its carbonfibre two-tone skin conceals a 1.6-litre four-cylinder petrol engine developing a considerable 270bhp, also fitted to RCZ R. To exploit its full potential, the 308 R Concept has front-wheel drive transmission through a TorsenTM differential and very large brakes.
Peugeot will also use the Frankfurt Motor Show to unveiling its new RCZ R, a super-performance version of its popular Sports Coupé and the most powerful production model in the history of the Peugeot marque. Boasting class leading levels of power and efficiency, the RCZ R 1.6 litre 270bhp (199kW) accelerates from 0 to 100km in less than 6 seconds but emits just 145g/km of CO2, a benchmark in its category. Developed in conjunction with Peugeot Sport first and foremost for use on a circuit, the RCZ R will also be comfortable and easy to live with off circuit. It is docile and responsive enough for everyday use, registering just 6.3 litres / 100km consumption, a benchmark in its category. The RCZ R will go on sale across Europe at the beginning of 2014. Order books for the Irish market will open in December 2013.
One of the Frankfurt crowd-pleasers is undoubtedly going to be the accomplished Peugeot 208 T16 Pikes Peak challenger that demolished the previous Colorado record. An amazing 25 years after the first victory of Ari Vatanen and his 405 T16 in the mythical American trial, Sebastien Loeb smashed records for the Colorado ascent in just over 8 minutes in the 208, powered by a 3.2-litre 875bhp V6 twin-turbo capable of 0-100km/hr in just 1.8 seconds.
With more than 28,000 customers worldwide already, Peugeot will display its HYbrid diesel electric hybrid range at Frankfurt. Alongside this successful range will be an exhibition of the brand’s new HYbrid Air system, which combines a petrol engine and a compressed air powertrain capable of achieving in excess of 2.0 litres/100km (141mpg). The 208 HYbrid FE concept, developed by Peugeot in partnership with TOTAL will also proudly take to the stand. This car emits just 49g/km of CO2, yet can accelerate from 0-100kph in just 8.0 seconds, almost the same as the 208 GTi.
Peugeot will also reveal its new BlueHDi diesel emissions control technology on the new 308 and 508 SW. Combining Selective Catalytic Reduction (SCR) and diesel Particulate Filtration with additive (FAP), the system reduces NOx emissions by up to 90% to optimise CO2 emissions and fuel economy while eliminating 99.9% of particulates. Peugeot’s BlueHDi technology already complies with the Euro 6 diesel standards and will be extended from the end of 2013 to all of the marque’s diesel models.