For immediate release
Monday, 07 January 2013
New Peugeot 2008 Crossover Launch this Summer
Peugeot has revealed further details of its new 2008 Crossover, first seen in
concept guise last September at the Paris Motor Show. Compact and with a
striking style the 2008 Crossover is firmly based on the newly launched
Peugeot 208, Irish Small Car of the Year 2013. Due for launch in Ireland this
summer, Peugeot expects the 2008 to attract new customers to the brand
around the world.
Peugeot has had proven success in the compact car segment, with sales of
more than 15 million ‘2’ series vehicles. The marque is also noted for its
success in the Crossover segment; the Peugeot 3008 was crowned Irish Car
of the Year 2010. Wishing to merge these two fields of excellence into one
new vehicle, Peugeot has developed the 2008 Concept. At just 4.16 metres
long, the 2008 combines the driving characteristics of a hatchback with the
strengths of an SUV to allow space, modularity and comfort. Equally at ease
in town as on the open road, the 2008 will suit a diverse spectrum of
With its high driving position, pronounced wheel arches and LED daytime
running lights, the 2008 has an appealing road presence and stance. The
front face adopts the latest Peugeot style codes and generous glazed
surfaces, including an optional panoramic roof, promise a spacious interior.
Inspired by the double-bubble of the desirable RCZ, the 2008 roofline enjoys
optimised aerodynamics and the integrated spoiler, extended over the top of
the tailgate and roof bars complete the sporty look. The boot offers a low
loading sill for ease of access.
The latest-generation engines matched to the use of light materials and a
profiled silhouette will ensure a true breakthrough in terms of fuel economy.
Fitted with the latest generation e-HDi Diesel and new 3-cylinder petrol
engines, the 2008 urban crossover will stand out from the competition with
CO2 emissions starting from just 99g/km.
2008 is the first vehicle produced by Peugeot that has been designed and
developed jointly by several international markets. Engineers and stylists
from Paris, Shanghai, China and Sao Paulo, Latin America worked together
to create the vehicle. It will go into production in 2013, first in France
(Mulhouse) then in China (Wuhan) and later in Brazil (Porto Real).
Maxime Picat, Director General of Peugeot said, "In the 2008, the Marque
has the vehicle that will secure its leadership in the segment in Europe and
which will win new customers in Asia and Latin America."
The new 2008 will make its world debut at the Geneva Motor Show in
March. Prices and equipment levels for the Irish market will be announced
closer to launch.