Galway man, Cathal Loughnane, has been appointed Manager of the new
Peugeot Design Laboratory in Paris. Reporting to Gilles Vidal, Director of
Style at Automobiles Peugeot’s Design Centre, Cathal takes control of the
newly formed studio. Fuelled by enquiries from outside companies, the
studio has been launched by Peugeot to offer a team of design specialists to
external clients from sectors outside the automotive world.
Cathal, 34, qualified as an engineer at the Dublin Institute of Technology,
Bolton Street before joining PSA Peugeot Citroen in 1999, initially as an
intern. His internship came about when he came first place in a design
competition for Irish design students, organised by Irish company, Gowan
Group: his young talent was recognised by the PSA Group in Paris. He then
spent 12 years working on vehicle interior design and on the design of
concept cars at the company’s creative centre, before being approached by
Gilles Vidal to head up the new venture.
Peugeot has a wealth of knowledge that comes from 200 years of industrial
heritage and 120 years of automobile creation. The new Design Lab draws
on the vast skills, experience and facilities of Peugeot Design Centres in
Paris, Shanghai and Sao Paolo. For its launch and to demonstrate its design
capabilities outside the automotive arena, the Peugeot Design Lab devised a
portfolio presenting visions of various products: a yacht, powerboat, an
aeroplane and a watch. At the Paris Motor Show in September, Peugeot
presented their exquisite piano on its stand.